A local retail business in Mumbai was struggling to stand out amidst fierce competition in a high-traffic area. Their current signage was not attracting enough foot traffic, leading to fewer customers and missed sales opportunities. The business approached Friends Advertising to revamp their outdoor advertising strategy.

We recommended a large-format flex board featuring a vibrant, attention-grabbing design that showcased the brand’s key offerings and seasonal promotions. The flex board was installed at a prime location, where it could be seen by hundreds of potential customers daily. The combination of high-quality printing, strategic placement, and a well-designed message worked wonders.

Results:

○ 40% increase in foot traffic to the store.
○ Boost in sales during the promotional period.
○ Enhanced brand recognition and customer awareness.
This success story illustrates how effective signage can transform a business’s performance by driving customer engagement and creating a lasting impression.